Download e-book for kindle: A New Beginning: A Textual Frame Analysis on the Political by Joanne Morreale

By Joanne Morreale

ISBN-10: 0585064482

ISBN-13: 9780585064482

ISBN-10: 0791406091

ISBN-13: 9780791406090

This ebook is a postmodern research of Ronald Reagan’s 1984 movie, a brand new starting, which marked the coming-of-age of the televisual political crusade movie. The movie used to be a landmark within the paintings of political filmmaking. Its thesis proclaimed a resurgence of yankee satisfaction, patriotism, and prosperity below the management of Ronald Reagan. a brand new starting was once remarkable for a couple of purposes: it changed the conventional nominating speech for the candidate on the Republican nationwide conference; its shape was once a hybrid documentary and commercial; it illustrated using televisual rebirth rhetoric to realize public help for a political ideology; and, most significantly, the masterful venture documented a shift from verbal to visible rhetoric in American presidential campaigning. the writer examines the movie as a cultural textual content and as an efficient political instrument. Framing, ideology, fable, and visible cliche are analytic instruments used to deconstruct the movie; the strategy combines rhetorical concept with conversation idea and semiotically-based theories of movie and tv. Morreale provides perception into the more and more favourite use of tv to create a political truth.

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Extra info for A New Beginning: A Textual Frame Analysis on the Political Campaign Film

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Because the boundaries between different representational genres are unclear, this message appears credible, and its fictional qualities may have gone unnoticed. Occluding Boundaries between Levels The Republicans conveyed their version of reality by manipulating the television frame as well as by merging the boundaries that differentiated genres of televisual discourse. Television, like Bateson's description of play, is a second-order experience that is abstract and paradoxical. According to Bateson, acts that are framed as play are simulations of first-order "mood" signs, or denotative signs.

Joyce, president of CBS News who decided not to air the film, expressed his opinion: "It represents the dividing line between advertising and journalism. It is a very skillfully done commercial and deserves great respect for that. But it did not represent the best use of eighteen minutes of our television news coverage. . "2 Reuven Frank, executive producer of NBC news, was even more disparaging, "I hate the film. "3 Yet NBC opted to air A New Beginning in its entirety, announcing that public interest, generated by the controversy over the film, had made it a news event.

Title. II. Series. 2784dc2090-9904 CIP 10 9 8 7 6 5 4 3 2 1 Page v Contents Acknowledgments vii Introduction 1 1. Political Campaign Films 9 2. Framing a Rebirth 19 3. Ronald Reagan and the Conservative Movement 35 4. Mythic Rhetoric in A New Beginning 45 5. Rebirth of Myth in A New Beginning 57 6. The Artful Use of Visual Cliché 69 7. Critically Reframing A New Beginning 83 8. Methodological Implications 93 Appendix 101 Notes 123 Selected Bibliography 137 Index 147 Page vii Acknowledgments I would like to thank the many people who have made this work possible.

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A New Beginning: A Textual Frame Analysis on the Political Campaign Film by Joanne Morreale


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