D. Catalan-Matamoros 's Advances in Customer Relationship Mgmt. PDF

By D. Catalan-Matamoros

ISBN-10: 9535105167

ISBN-13: 9789535105169

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2005). A customer relationship management roadmap: What is known, potential pitfalls, and where to go. Journal of Marketing, Vol69, No. 4, pp. 155-167. Bruno, A. (2005). Acts, Audience connect via text messaging. Billboard. Vol. 117, No. 50, pp. 20. A. L. (2001). Technology: friend or foe to customer relationships?. 10-11. Dickinger, A. & Haghirian, P. (2004). An investigation and conceptual model of SMS marketing. Proceedings of the 37th Hawaii International Conference on System Sciences, ISBN 0-7695-2056-1, Big Islands, HI, 5-8 January 2004.

This latter is known as “data disorientation”. Data are lost somewhere in the system, but they are not accessible. At this stage of building the warehouse, the defining the data model is decisive. The method of data storing (network, relational and hierarchical) determines the effectiveness of its use. The next step in the process of building the data warehouse is its implementation. In this process, the most significant activities are such as storing the data, defining procedures of data storage, grouping the data according to certain parameter, etc.

4. ) However, integration of BI modern technologies and CRM systems, provides the path to customer's loyalty. By possession of full information about all transactions and customer's experience, companies can increase the delivered value. On the other hand, Business Intelligence helps creation of real and complete image that will ensure the customer faster, better and easier decision making. Complementary use of CRM systems and Business Intelligence provides a holistic approach to customers which includes improvements in customer profiling, simpler detection value for customers, measuring the success of the company in satisfying its customers.

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Advances in Customer Relationship Mgmt. by D. Catalan-Matamoros


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